Positioning a High-End Executive Coach as a Thought Leader
Client: Dave O’Connor — HeyCoachDave.com
Industry: Executive Coaching
Focus: Content Strategy • Messaging Clarity • Audience Growth
The Challenge:
Dave came to me with a half-built LinkedIn presence—around 1,500 followers, sporadic posting, and a strategy that was draining his bandwidth. He had the experience and credibility but lacked the time, clarity, and system to communicate it effectively online.
My Role:
I stepped in to take LinkedIn off his mental plate while repositioning him as a compelling, trustworthy voice in his field. The goal wasn’t just more content—it was strategic storytelling with purpose.
Key Contributions:
Messaging Clarification:
Refined his voice and offer so his content reflected his expertise, values, and unique coaching style—without sounding generic or stiff.The Ultra Content System:
Applied my proprietary content framework to build out a series of story arcs—so each post built on the last and moved his audience toward trust and conversion. No more disconnected inspiration for the algorithm.Content Strategy + Execution System:
Built a repeatable content engine he could use to plan, organize, and publish posts that feel authentic and intentional.Audience Growth & Positioning:
Grew his LinkedIn audience by another 1,200+ targeted followers—all decision-makers in his ideal coaching market. This wasn't growth for vanity. These were real prospects.Light Touch Extras:
Light DM support to extract qualified call bookings
Occasional graphic design enhancements to polish his posts, lead magnets, and funnels
The Result:
Dave now has a focused and frictionless content strategy system that reflects his brand, attracts the right people, and frees up his energy for high-value conversations.
Doubled LinkedIn following with quality connections
Now seen as a consistent, credible voice in a niche coaching space