Strategic Growth Support for a Wellness Brand Visionary
Client: Jerome Puryear — Board-Certified Wellness Coach, Author, and Founder
The Challenge:
Jerome is a mission-driven wellness leader navigating the complexities of scaling a brand that includes over 20 upcoming books, digital products, and a diverse remote team. With ambitious creative goals and limited bandwidth, he needed a strategic partner who could help him turn vision into movement—without chaos.
My Role:
I stepped in as Jerome’s trusted strategic advisor and behind-the-scenes operator, blending high-level strategy with tactical oversight. While there was no single KPI to chase, my value is felt in the day-to-day clarity, cohesion, and momentum I helped create across a fast-moving brand.
Key Contributions:
Strategic Sounding Board: Acting as a second brain, pressure-testing Jerome’s ideas and guiding decision-making on what to pursue, pause, or delegate.
Copywriting & Content Strategy: Bringing Jerome’s voice to life across emails, web pages, and social content—ensuring every message aligned with his brand and audience.
Funnel & Marketing Design: Architected key funnels and provided creative direction that enhanced user flow and brand cohesion.
Influencer & Affiliate Strategy: Designed and documented outreach systems to support sustainable partnership growth.
Task Flow Oversight: Maintained visibility across all moving parts, gently steering the team back on track when things risked falling through the cracks.
Team Collaboration: Liaised with 10+ team members, ensuring designers, developers, and contractors stayed aligned with Jerome’s evolving priorities.
Hiring Support: Advised on contractor decisions, helping Jerome protect his energy and budget by only bringing on the right people.
Web & Visual Direction: Provided creative feedback to developers and designers to ensure brand consistency and user-centered UX.
The Result:
Jerome has been able to stay in his creative zone while trusting that the operational and strategic pieces are being held. Our collaboration helped him move faster, think clearer, and avoid burnout—not by doing more, but by focusing on what matters most.