Helping a Seasoned Coach Reclaim Time, Clarity, and Efficiency
Client: Margie Beiswanger — Business & Marketing Coach at TransformYourBrilliance.com
Focus Areas: Strategic Consulting • Operational Streamlining • Personal Performance Support
The Challenge:
Margie is a long-time business coach with over 12 years of experience helping solopreneurs grow with integrity. But even seasoned pros hit a point where doing it all becomes unsustainable. With a full client load and ambitious ideas for growth, she needed someone who could think like a strategist and act like an operator.
My Role:
What began as support with marketing execution and operational streamlining evolved into a strategic partnership rooted in clarity, performance, and purpose. I served as both a business strategist and performance coach, helping Margie refine not just how she works—but why and when.
Key Contributions:
Persona Development & Offer Strategy: Helped define Margie’s ideal client persona and brainstormed new, aligned cash flow opportunities that fit her brand and bandwidth.
List-Building Strategy: Co-developed practical ways to grow her email list while honoring her style and existing commitments.
Efficiency Engineering:
Audited her time to expose leaks, bottlenecks, and unnecessary tasks.
Developed custom workflows and processes to improve her execution speed without sacrificing quality.
Advised on delegation frameworks to lighten her workload without losing control.
Operational Thinking for a Creative Brain: Provided backend structure and business strategy support, bridging the gap between her coaching genius and the systems needed to sustain growth.
Performance Coaching:
Guided her through a deep exploration of time, energy, and internal blocks that were quietly sabotaging momentum.
Introduced tools for managing her nervous system and improving focus, calm, and creative energy.
Co-created a new operating rhythm that supports grounded productivity.
The Result:
While the outcomes weren’t tracked through traditional metrics, the transformation is clear:
Same revenue, less effort: Margie maintained her income while working fewer hours.
2x the clarity: She now operates with far more peace, ease, and intention.
More grounded presence: With better energy management and workflow clarity, she’s showing up more powerfully—for herself and her clients.